Find the fracture before it costs you another deal.
A seven-day diagnostic for established companies running on tools that were never connected. Scored, mapped, and handed back as a roadmap you can run yourself.
Request the Fracture Map$2,000 · credited in full toward the Obsidian VIP WeekYou built the business. Nobody built the brand underneath it.
You scaled on product, referrals, and a founder who could sell. It worked. Then it slowed. Deals you should win come down to price. Companies that do worse work win on story alone. New clients cannot say what makes you different, because no one ever made it for them. And behind it all, the work still happens by hand, because the tools were never connected.
That is not a marketing problem you patch with ads or a new logo. It is a missing foundation. And you cannot fix what you cannot see.
You cannot architect what you have not diagnosed.
Most founders reach for the visible thing: a logo, a campaign, a freelancer. Six months later the friction is back, because the problem was never visible. The Fracture Map finds it. It scores your brand across the three things that decide whether you command your market or compete on price, then shows you exactly where it is cracked and in what order to fix it.
A diagnosis you can act on. Not a deck.
Trivecta Alignment Score
Your business scored across brand, performance, and purpose, so you know exactly where you stand.
The Fracture Map
A visual of where your brand leaks: position, message, offer, funnel, proof, consistency.
Gap analysis
The top fractures, what each is costing you, tied to your real numbers.
Priority roadmap
Every fix ordered by impact, so you know what to do Monday.
Three high-leverage fixes
Specific, do-now, yours to keep whether or not we work together.
A recorded walkthrough
Sixty minutes where I take you through it and what to fix first.
Four steps, seven days.
Request
Book a short fit call. If it is a match, you are in.
Intake
A ten-minute form and your assets. The clock starts.
The diagnosis
Within seven business days, your Fracture Map, scored and mapped.
The walkthrough
We walk it together on a recorded call. You leave knowing what to fix first.
The brand is the expense. The diagnosis is how you stop paying it.
An agency audit runs five to fifteen thousand and ends in a slide deck. One deal lost to weak positioning costs more than that. A year of leaking costs six figures. The Fracture Map is two thousand, and it credits in full toward the VIP Week if you continue. For a serious buyer, it is effectively free.
Leave with at least three fixes worth more than you paid, or it is free and you keep the report.
Before you ask.
Is this just an audit?
No. An audit hands you a list of problems. The Fracture Map scores them, ranks them by what they are costing you, and gives you the three fixes to make first. You leave knowing what to do, not a list to feel bad about.
I already know what is broken. Do I need this?
Maybe not all of it. But most founders know something is off and cannot name the one thing dragging the rest down. The score names it. If you already have a clear, ownable position and a system producing pipeline, you do not need me.
Why not just hire an agency?
An agency will sell you execution before anyone has decided what you stand for. That is building on sand. The Fracture Map settles the foundation first. Most agency work fails for the lack of it.
Will you just upsell me the VIP Week?
The roadmap is yours to run, with or without me. If building it yourself is the right call, I will tell you. The fee credits toward the VIP Week only if you choose it.
See exactly where your brand is leaking.
Seven days to a map of what is broken and the order to fix it. If it is not a fit, I will tell you on the call, before you pay.
Request the Fracture Map$2,000 · credited in full toward the Obsidian VIP Week